Unilever faced the age-old question: How do we reach the ever-elusive but desirable youth market of young men in the UK with our brand Pot Noodle? By getting noticed for being bigger, bolder, louder and prouder!
Pot Noodle is the ultimate guilty pleasure with cult status that sells more than 155 million pots a year in the UK. We've been with them every step of the way and have helped keep the brand current and relevant to its target market.