www.hornallanderson.com/project/bing-bang-boom

Microsoft

Bing, bang, boom

Discover Bing User Education Page

How do you drive global awareness and market share when you’re the newest search engine in town?

We developed the strategy and designed Bing’s user education page, www.discoverbing.com. The site increased users’ awareness of Bing’s powerful features, drove greater adoption, and gave users a better search experience.

We highlighted five high-value features through interactive demos and adapted the existing Bing identity into a unified look and feel that could be extended across each of the pages.