Seattle Art Museum

Connecting art to life

Seattle Art Museum rebrand and website

When the Seattle Art Museum (SAM) wanted to create deeper engagement with their key audiences and actively raise awareness both nationally and internationally, they looked to us to design an entirely new brand experience. Our goal was to create a visually rich and compelling new brand that unified SAM’s three very distinct destinations—the Olympic Sculpture Park, the Seattle Asian Art Museum and the downtown museum—under one holistic brand.

SAM seeks to invigorate peoples’ lives with new perspectives through enjoyable and meaningful cultural experiences. The new logo makes a bold statement for SAM as the portal that connects art to life. We then extended SAM’s new identity to collateral, advertising and a new website that mirrors SAM’s connect art to life mission and helps facilitate participation, exploration and discovery.

Under the provisions of a generous software grant issued by Microsoft Corporate Citizenship, SAM’s new site was developed using SharePoint 2013. The design and user experience on SAM’s new site complements the physical experience at its three locations and elevates the phenomenal work that is
exhibited year round.