This is what Strings.com – a consumer tool that connects users with entertainment, places, products and content relevant to them – sought when they tapped Hornall Anderson to help them streamline an existing prototype and strategize how to create a usable site that people would trust. Rather than sifting through recommendations or being targeted by marketers, consumers will find content and products relevant to their personal interests.
To better streamline and help communicate Strings’ offering, we created a new logo, graphic language, a complete site overhaul, and an iPhone app experience to extend the functionality of the site to the mobile platform and offer the consumer the opportunity to track everything in their path.