www.hornallanderson.com/project/defining-elegance

Holland America

Defining elegance

Identities for Holland America-owned destinations and on-board dining

Holland America Line Branding

We’ve been developing distinctive design solutions to elevate the Holland America brand and communicate its unique cruise line experience since 1985. We’ve extended their brand aesthetic platform across a wide range of initiatives. To name just a few, we designed identities, signage, on-board collateral and interactive kiosks, motor coach wraps, posters, wine bottles, invitations, and even greeting cards.

Every year, we meticulously refine key elements to ensure the brand remains relevant to the Holland America Line guest and continues to maintain a strong, growing and loyal customer base.