New York’s most iconic entertainment landmark, Madison Square Garden, was about to undergo a massive renovation. We created a Sales Presentation Center that helped sell out the new corporate box seats and sponsorships in record time—no small task two years in advance of a single new nail being hammered or new seat installed!
All upgraded super premium seats were sold by creating a space where Defining Moments were theatrically unveiled to convey what the new MSG visitor experience would be. Using a mix of technology and environmental design we virtually immersed prospects into the new MSG experience and connected them to the history unique to The Garden and New York City.