Bringing a smile to dental analytics.
Dentra—a medical analytics company in home health care—engaged Hornall Anderson as they prepared to enter the dental arena. The strategic objective was to create a system that helped encourage dental providers and insurance companies to use their analytics services to run their businesses better. We were tasked with developing a name, strategic platform, identity, launch collateral, fact sheet templates and the website look & feel that would demystify what analytics mean to dentists.
To address this challenge we needed to make everything easy to understand and simple through design and messaging. We created a look and feel that was friendly and uncomplicated, with a simple, clear tone, and an approachable and accessible graphic feel. The result is a system that succeeds in selling Dentra’s analytics specificity clearly and concisely to a previously untapped audience.