How do you reenergize a team to reignite excitement in their fans? Give them something to believe in again. We began with a rallying cry that served as the brand foundation and campaign strategy that enable the Knicks to successfully secure 100% season ticket renewals.
Inspired by the words of one fan, “I’ll give you time to rebuild the team, I’ll even pay more for my seat, just show me the players care.” The Knicks’ new mantra: EARN IT. Your respect. Your trust. The right to be a NY Knick.