From the strength of many, a new brand is born

Weyerhaeuser iLevel Branding

Weyerhaeuser tapped us to reintroduce their disparate Residential Wood Products divisions as a single, integrated brand, a move that represented the largest brand launch in their 106-year history.

We kicked off iLevel with a massive internal launch.

To generate excitement around the new brand, we developed an interactive online game, allowing iLevel’s 16,000 employees to drive the organic growth of brand culture. In the phased external launch, merchandising, movies and collateral materials worked in concert with an award-winning website to highlight iLevel’s integrated building systems, positioning Weyerhaeuser the industry’s first “all-in-one” provider.