Our newly conceived packaging design system resulted in a consumer insight driven solution to global brand harmonization while supporting specific Microsoft Office 2010 business initiatives.
We immersed ourselves in 11 global markets and cultures allowing us to unearth and respond to key consumer insights. This knowledge was the foundation for every consumer-centric decision we made in the design process. We married this global insight with our deep understanding of core brand equities to drive improved shoppability in both the software and the PC aisles.