www.hornallanderson.com/project/go-big-or-go-home

T-Mobile USA

Go big or go home

Limited-edition D-Wade Sidekick, a collaboration between Hornall Anderson and Dwyane Wade.

Project Slide

225' X 250' poster on the Mandalay Bay. It took 10 days to install and you could see it from a plane.

Exterior of D-Wade pop-up experience store

Project Slide

Exterior of D-Wade pop-up experience store

Project Slide

Interior of D-Wade pop-up experience store

Project Slide

Interior of D-Wade pop-up experience store

Project Slide

Dream pods on upper level

Interactive dribble game 

The Jersey Lab, where visitors could design and upload their own custom jersey

T-Mobile NBA Sponsorship

This mantra guided our design of T-Mobile’s activation experiences in support of their sponsorship of the NBA season, and their role as a sponsor of the NBA All-Star Game. Our goal was to position T-Mobile as the preferred communications provider of NBA fans.