“Digital Retail” is a 100% scale digital Consumer Packaged Goods shelf set. The concept is to create a full size digital retail aisle in which CPG concepts/designs could be evaluated on a digital shelf at life size viewing, next to competitive products, in a simulated retail environment, and viewed from 30/10/2 foot viewing distances. DRE will initially focus on grocery (Chips or Beer) and Big Box (Software) aisles.
The overall experience will make the research and presentation process more engaging and interactive, while simultaneously removing the costly and time-consuming alternative of building an actual space or printing out full size shelf imagery.