The richly textured online shopping experience we created captured the essence of the Tommy Bahama brand. Known for crafting garments made from luxurious textiles that look and feel sumptuous, our online solution successfully translated this lux feeling by using saturated color palates and mirroring many of the in-store tactile experiences.
A seamless buy flow and intuitive navigation completed the picture and left consumers wanting more. The new site exceeded first-year sales goals by 3X and dramatically lowered abandoned carts with a checkout success rate of 87%.