Marmite has extended its Love It or Hate It slogan by releasing a limited edition jar, featuring a sixties throwback design.
Our UK team created two new designs: one labelled “summer love”, which features Marmite’s traditional yellow lid and summery floral graphics; while a second “summer hate” variant comprises a black lid, with illustrations of umbrellas and pouring rain. The new jars reference Britain’s notoriously unpredictable summertime weather and is in keeping with Marmite’s opinion splitting ways, the brand said, taking design inspiration from Woodstock and the summer of love in 1967.
The designs are accompanied by a limited-time product reformulation, made using 100% lager yeast for a lighter and more summery blend. The variant is billed as “a delicately flavoured adaptation of the traditional recipe that has been loved (and hated) by consumers for many years”. The spreads will be available to retailers between July and September, while stocks last.