www.hornallanderson.com/project/microsoft-2010-ces-exhibit

Microsoft

Microsoft 2010 CES Exhibit

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Many products, many voices – one song

For four decades, the annual International Consumer Electronics Show (CES) has been a leading showcase for emergent technology and the premier opportunity for consumer technology brands to connect with their core users. Leveraging the existing exhibit structure, we created an interactive audio-visual experience at the center of the Microsoft booth—known as the Nucleus—that connects users to each other and to the Microsoft brand through their senses. Visitors interact with the walls to activate and alter different layers and beats in the ambient music track, each triggering a unique visual projection mapping to a Microsoft product on one of three dimensional surfaces. Kiosks let visitors explore the connections between Microsoft product groups and even download a ringtone from their track.

With only three weeks for development and installation of the Nucleus, we were able to quickly build and troubleshoot components of the exhibit at the Hornall Anderson Experience Lab (HAX). The result was a hugely successful exhibit that used powerful technology to create an animated anthem for Microsoft's brands. As one reviewer put it, "It was a fantastic little gift to the exhibition and absolutely the best thing we saw all morning."