Interpreting a personality in a 3-dimensional space
This was the challenge when Hornall Anderson was charged with branding the new Microsoft Candidate Lobby in partnership with ZGF Architects.
The objective was to create a memorable space that clearly communicates the Microsoft recruitment brand goals, while affirming that it is a dynamic and smart place to work. Our team strategically centered first on defining the Microsoft Recruitment core values, and then on how they are manifested into a physical space. The focus was to provide candidates visiting the campus with a portrait of what Microsoft has to offer and the smart, innovative people who work for the cutting-edge technology company. Candidates are also invited to share their own stories and concurrently learn about Microsoft employee stories in an interactive environment.
Upon entering, visitors experience how a 3-dimensional space becomes alive and the walls become portraits of possibilities, all through three areas of engagement: My Story, Your Story and Our Story. The reaction at Microsoft has been overwhelming; it’s like nothing they’ve ever had before.