Come visit a global innovaton
In September '07, Microsoft cut the ribbon on a brand new 10,000 sq-ft Visitor Center. Nearly a year earlier, we were asked to help bring this space to life and to completely rethink the way visitors connect to Microsoft’s products, service, history, and vision. Partnering with SkB Architects, we created an immersive experience that invited visitors to redefine their connection to this global brand through a series of tangible, entertaining interactions.
We began by authoring a holistic story of the desired consumer experience, weaving Microsoft's products and innovations into the physical space itself. A mix of truly unique digital and analog interactive installations anchor the experience and rich media environments highlight the life-enriching capabilities of Microsoft technologies.
"Hornall Anderson did an outstanding job of bringing the Microsoft brand and story to life in the Visitor Center - our history, vision, products and culture. Our own employees are inspired by the experience the Visitor center offers and feel proud to be part of Microsoft."
- John Cirone, Director, Corporate Employee Communications