When Ancestry.com finished making 140 years worth of US Census data available online, they wanted to celebrate. We built them a microsite to mark their achievement and draw attention to the incredible opportunities this resource provides.
The rich, interactive site acts as the tip of the iceberg, giving visitors a glimpse of how they can use this massive repository both to explore their own family’s story and to learn more about the larger population and immigration trends of the last century and a half. The design incorporates authentic photos and documents to show that census records are more than lists of names: they are artifacts, snapshots of our collective and personal history.