www.hornallanderson.com/project/pizza-worth-talking-about

Garlic Jim's

Pizza worth talking about

Garlic Jim's Packaging

Delicious gourmet pizza without gluten? Seems outrageous, right? Our packaging solution helped Garlic Jim’s rise to the challenge and stand out from competitors by leading the way to a new era of pizza.

We tapped into the qualities of newsstand tabloids that use attention-getting, outlandish and sensationalized headlines. With unconventional humor to convey key messages, we positioned Garlic Jim’s not just as the gluten free leader but as the leader of a gluten free pizza movement. And, the box is recyclable too!

The new packaging has influenced an incremental sales lift of 25% to 30%, beyond the new products’ natural growth curve.