Delicious gourmet pizza without gluten? Seems outrageous, right? Our packaging solution helped Garlic Jim’s rise to the challenge and stand out from competitors by leading the way to a new era of pizza.
We tapped into the qualities of newsstand tabloids that use attention-getting, outlandish and sensationalized headlines. With unconventional humor to convey key messages, we positioned Garlic Jim’s not just as the gluten free leader but as the leader of a gluten free pizza movement. And, the box is recyclable too!
The new packaging has influenced an incremental sales lift of 25% to 30%, beyond the new products’ natural growth curve.