We were briefed to rebrand Lil-Lets in a revolutionary way that appeals to consumers in a market that lacks emotion and an honest understanding of womens' needs.
Our solution proved to be highly successful in speaking to women both functionally and aesthetically. The new package design features softer, more feminine colors, straight-talking, friendly language, clear diagrams to explain all you need to know about the product, and removable outer labels on all packages for a discreet and decorative pack once at home.
Additionally, we introduced new package structures to the category, drawstring bags for towels and round tubs for tampons – overall a practical design that has pride of place on bathroom shelves across the UK and Ireland.