When you are as popular as Patak’s, a UK Indian food label gone global, everyone is bound to copy you. To differentiate Patak’s from the hordes of newcomers to the category we re-launched the brand with a new look and feel that improved shopability through new architecture and highlighted new offerings.
To keep current customers happy we leveraged the key equity elements of authentically Indian colours and patterns giving a nod to the brand heritage, but made sure we appealed to a new range of customers by modernizing the brand.
The result? Patak's is hotter than ever and back where it belongs: Britain's best-loved curry.