Empire State Building

Sustaining an icon's stature

Empire State Building Immersive Sustainability Experience

We turned an unprecedented sustainability initiative into a unique visitor experience. While it might seem like mixing oil and water, it was the first bold step to establishing the Empire State Building as a global leader in historical buildings.

Re-imagining 3,500 square feet of space led to a truly animated experience—a narrative-driven blend of digital media and museum-quality exhibits about the circa-1931 skyscraper’s transformation into a beacon of energy efficiency. A robust, opt-in mobile-web interface augments the physical experience to enable visitors to engage with the exhibit after leaving the physical space.