www.hornallanderson.com/project/t-mobile-d-wade-sidekick-branding

T-Mobile USA

T-Mobile D-Wade Sidekick Branding

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It's about style

T-Mobile asked us to consult with Dwyane Wade on his customized Sidekick and its launch at their NBA All-Star extravaganza in Las Vegas. We knew the man had style to spare (his nickname's "Flash") so we got inside his life.

We came back with an authentic design that was smooth as cream and unique in its market. From the basketball texture on the back, to the proprietary colors and graphics, the D–Wade Sidekick is stylish in an understated, classic way, just like the man himself.

Following the larger than life Vegas launch, T-Mobile had to immediately increase production to keep up with the unexpected sales.