We reinvented Juice Club turning it into the distinctive branded experience. We infused new vitality and life into a diluted and tired brand with the idea of energy, combined with fun, flavor and healthy goodness to create a whole new Jamba Juice brand with a fresh new look and feel.
The new branding was extended across all touchpoints including the retail space where design elements were incorporated to the architecture, imbuing the environment with a renewed sense of healthy vitality.