As an organization with a legacy of invention, GE knows what imagination is all about. Faced with increasingly complex global challenges, they needed a better way to engage and collaborate with their customers, and bring those innovations to life. We created a new-breed collaboration center that brings together global expertise along with sophisticated analytic tools in a hard-working space that puts customers at the core.
As the saying goes, “when it’s time, it’s time” – especially when it comes to shedding a few pounds. It was time for Quaker to undergo a healthy transformation, from repositioning Quaker, making subtle adjustments to the Quaker man, to visually expressing “optimism and energy” throughout the packaging globally. Clearly, Quaker was up for a brand refresh and we were up for the challenge.