Death by Millennial Podcast

Are Millennials killing industries? Not so fast. Death by Millennial looks at how markets and brands are evolving for Millennial appeal. In each episode, Designers Tiffany Ta and Dana Wait explore one so-called “dying” industry, interview an expert and share takeaways.

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Tiff & Dana

You’ve seen the shuttered storefronts at your local mall. In 2018 alone, 70 million square feet of retail space closed. But is it really all Millennials’ fault? We don’t think so. The truth is that many brands are not only thriving, but expanding their physical footprints with more experiential destinations.

In this episode, we’ll dive into the growing trend of branded cafes. Joining us is special guest Brandon Camarda from Rapha, purveyor of cycling gear as well as tasty food and espresso.

Death of Physical Retail: Branded Cafes

Tiffany Ta. Tiffany is an experiential designer who brings immersive, innovative environments to life for brands and people. She loves incorporating creative technology in her work to enable seamless human interaction. Tiffany has a cat named Frida, with impossibly soft fur and 62 Instagram followers who keep tabs at @frida__katlo.


Dana Wait. As a designer of experiences and environments, with a background in Interior Design, Dana is fulfilled by making thoughtful things for thoughtful people. Her passion for human-centered design is rivaled only by her love of cheese—the sharper the cheddar, the better.

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