Death of Cereal

Are we etching a final message on Cereal’s headstone: R.I.P. you sugary beast? No, we’re not killing the timeless breakfast choice—we’re asking it to step into the year 2019. We’re asking for innovation to match the millennial appetite.

In this Death by Millennial episode we taste test and rank the heavyweights of the cereal industry—Cinnamon Toast Crunch, Honey Nut Cheerios, Cap’n Crunch, Coco Puffs, Lucky Charms, Frosted Flakes (💗Tony 💗) and more. You’ll also meet the creepy dudes who created the cereal category and hear our review of “healthy cereal” startup, Magic Spoon. We’ve also got consumer goods expert, Justin Lambeth, talking industry trends and innovation opps. Let’s munch!

Death by Millennial Podcast

Are Millennials killing industries? Not so fast. Death by Millennial looks at how markets and brands are evolving for Millennial appeal. In each episode, Designers Tiffany Ta and Dana Wait explore one so-called “dying” industry, interview an expert and share takeaways.

Tiffany Ta and Dana Wait
Tiffany Ta and Dana Wait

Tiffany is an experiential designer who brings immersive, innovative environments to life for brands and people. She loves incorporating creative technology in her work to enable seamless human interaction. Tiffany has a cat named Frida, with impossibly soft fur and 62 Instagram followers who keep tabs at @frida__katlo.


As a designer of experiences and environments, with a background in Interior Design, Dana is fulfilled by making thoughtful things for thoughtful people. Her passion for human-centered design is rivaled only by her love of cheese—the sharper the cheddar, the better.

View our work