Experience design

Airbus Group

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The Challenge

Higher perspective.

For half a century, Airbus Group has pushed the boundaries of flight. Despite being the industry’s largest global purchaser of products from the United States, their economic impact was not widely known. The aerospace and defense corporation needed to shift perception from that of a product-specific business to a global leader with strong presence in the United States.

The Solution

Experience the future of flight.

In a state-of-the-art Experience Center in the heart of Washington, DC, immersive technologies and interactive displays tell a comprehensive story. At a range of scales, from deep-dive installations to awe-inspiring bird’s eye views, people are engaged through impeccably designed moments of surprise and delight.

Offering three experience paths to explore, and hosting everyone from airline customers to congressmen, the center invites guests into a greater understanding of Airbus Group’s role in shaping the trajectory of travel, defense and aerospace.

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What Matters

The sky connects us all.

To better resonate with customers, we moved Airbus Group from a focus on what they do to a deeper emphasis on why. We saw in their tireless pursuit an extension of the dream of flight that echoes throughout history. Icarus to the Wright Brothers, our relationship with the sky has become essential to how we connect with the world and those we love. In the context of this human quest, Airbus now educates, inspires and proudly shows how they lead the way for all of us.

The image portrays multiple people in the entryway to the Airbus Sales Experience. The ceiling includes the Oculus design element.
Magda Biernat Photography
The image portrays multiple people in the entryway to the Airbus Sales Experience. The ceiling includes the Oculus design element.
Magda Biernat Photography
The image includes a group of four people looking at a wall that is projecting information about Airbus.
Magda Biernat Photography
The image includes a group of four people looking at a wall that is projecting information about Airbus.
Magda Biernat Photography
This is a video that shows people interacting with the interface of the sales experience.
Magda Biernat Photography
This is a video that shows people interacting with the interface of the sales experience.
Magda Biernat Photography
This image is of a room with relics of Airbus's history. The focal point showcases a glider that can go into space.
Magda Biernat Photography
This image is of a room with relics of Airbus's history. The focal point showcases a glider that can go into space.
Magda Biernat Photography
This image shows an element of the exhibit where multiple types of planes are on a cloud background.
Magda Biernat Photography
This image shows an element of the exhibit where multiple types of planes are on a cloud background.
Magda Biernat Photography
The image on the left shows another view of the Airbus history section of the experience where a woman is looking at a board of information. The second image is of a group of people sitting in a conference room.
Magda Biernat Photography
The image on the left shows another view of the Airbus history section of the experience where a woman is looking at a board of information. The second image is of a group of people sitting in a conference room.
Magda Biernat Photography
The image shows a hallway where the ceiling has monitors that are digital and show the sky.
The image shows a hallway where the ceiling has monitors that are digital and show the sky.
The image has a sky background with the text "The Sky Connects Us All" in all caps and white.
The image has a sky background with the text "The Sky Connects Us All" in all caps and white.
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