Brand strategy & identity & Packaging design
Find new territory.
Constellation Cannabis was preparing to launch with a line of premium flower. They faced an industry divided into two extremes—the traditional pot culture and the ultra-polished newcomers striving to prove that cannabis is legit. They needed to chart a new course.
More to be discovered.
Confident, unexpected, enticing, our creative concept draws from constellations as holders of stories and meaning, and as guides for explorers. We looked across the sky to Serpens as a symbol of medicine and healing, mythology and folklore.
We created a brand, from strategy and narrative to visual identity and packaging, that merges science and wonder, head and heart. Ideal for a product that’s both technically rigorous and tended by hand.
Premium within reach.
Constellation’s market of professionals, ages 25 to 35, are establishing their identities, building careers, getting engaged and buying homes. To reach them, we needed to create more than a cannabis brand. We needed to stand for something greater. So we designed a brand for the doers. Something to live up to.
Unlike competitors, we focused on the actual customer experience—social moments akin to opening a good bottle of wine. The result is a lifestyle brand. One that values ambition and hard work, as well as time spent unwinding and connecting with friends.