Brand strategy & identity & Packaging design

Constellation Cannabis

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The Challenge

Find new territory.

Constellation Cannabis was preparing to launch with a line of premium flower. They faced an industry divided into two extremes—the traditional pot culture and the ultra-polished newcomers striving to prove that cannabis is legit. They needed to chart a new course.

The Solution

More to be discovered.

Confident, unexpected, enticing, our creative concept draws from constellations as holders of stories and meaning, and as guides for explorers. We looked across the sky to Serpens as a symbol of medicine and healing, mythology and folklore.

We created a brand, from strategy and narrative to visual identity and packaging, that merges science and wonder, head and heart. Ideal for a product that’s both technically rigorous and tended by hand.

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What Matters

Premium within reach.

Constellation’s market of professionals, ages 25 to 35, are establishing their identities, building careers, getting engaged and buying homes. To reach them, we needed to create more than a cannabis brand. We needed to stand for something greater. So we designed a brand for the doers. Something to live up to.

Unlike competitors, we focused on the actual customer experience—social moments akin to opening a good bottle of wine. The result is a lifestyle brand. One that values ambition and hard work, as well as time spent unwinding and connecting with friends.

image of the Constellation Cannabis packaging on a marble background.
image of the Constellation Cannabis packaging on a marble background.
An image of a group of people, that focuses on two woman at a backyard bbq. In white type, the words "There's more to be discovered" is written on the image.
An image of a group of people, that focuses on two woman at a backyard bbq. In white type, the words "There's more to be discovered" is written on the image.
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An image that states the different types of cannabis, states that it is grown in an organic environment, and hand cut, living soil.
An image that states the different types of cannabis, states that it is grown in an organic environment, and hand cut, living soil.
Image of the constellation cannabis logo and brand elements on different pieces of stationary. Included are a notepad, envelops, business cards, pins and a letterhead.
Image of the constellation cannabis logo and brand elements on different pieces of stationary. Included are a notepad, envelops, business cards, pins and a letterhead.
There are two images The one on the left has a tote bag with the Constellation Cannabis logo on it. The image on the right is of a woman in a cold, beach setting wearing winter clothes. She has a beanie on with the Constellation Cannabis logo on it.
There are two images The one on the left has a tote bag with the Constellation Cannabis logo on it. The image on the right is of a woman in a cold, beach setting wearing winter clothes. She has a beanie on with the Constellation Cannabis logo on it.
An image of matches with the constellation cannabis logo. It also says, "Don't waste it".
An image of matches with the constellation cannabis logo. It also says, "Don't waste it".
An image of cannabis being wrapped in a paper. Within the paper, it says, "Constellation Cannabis" in black type.
An image of cannabis being wrapped in a paper. Within the paper, it says, "Constellation Cannabis" in black type.
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