Experience design

Darigold Pop-up

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The Challenge

Celebrating 100 years of local.

After a century as a Pacific Northwest co-op, Darigold had plenty of dairy-loving fans, but the brand’s deep local roots weren’t widely known. With the holidays coming up, they saw a chance to connect the season, Northwest pride and their 100-year anniversary through an immersive pop-up experience. The goal: cut through the din of holiday shopping and reintroduce Darigold to friends, neighbors and advocates-to-be.

The Solution

Opening our front door.

A festive front door makes the world a little brighter, sparking connection that grows when we gather to share new and old traditions. It’s how a neighborhood becomes a community, strangers become friends, and gatherings become celebrations. Darigold’s home is in the Pacific Northwest, and never is a home more welcoming than during the holidays.

Throughout the pop-up, from the Front Door, to the Living Room, and back to the Mantel, shoppers feel a festive welcome. A milk carton installation celebrates heritage, advent-calendar-like cubbies reveal fun discoveries, and partnerships are on display. Goods for sale include Darigold gear and limited-edition ice cream and cookies made with Darigold products. The experience lifts up local connections while inviting people in as part of the family.

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What Matters

Goodness inside.

The holidays are for enjoying the warmth and cheer of being together. As an ingredient brand, Darigold is passionate about inspiring consumers to bring together the best of the season—starting with the best Northwest dairy, ideal for mixing with the best holiday traditions. By opening their front door, Darigold extends a neighborly invitation to share the goodness of the holidays, inside and out.  

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