Brand Strategy, Visual and Verbal Communications

ChemPoint, a global distributor of specialty chemicals, is in a complex industry (understatement). It’s an industry where a trusted consultative sales process is the competitive advantage. Yet it’s a space where competitors look alike and sound the same.

ChemPoint needed to stand out. A stronger, more emotionally relevant brand mixture was crucial for true growth. The brand needed to differentiate from the competition and connect with a new generation of customers in a rapidly modernizing industry.

A fresh face

We added a dash of sophistication and energy to ChemPoint's brand identity, moving it forward with confidence and differentiating it from competitors.

Changing the face of chemistry

We redesigned the website to bring a visual manifestation of humanity and partnership to the forefront, embedding it in the user experience.

The results

By the time we were done, ChemPoint had a new identity, brand expression and online presence that was as fresh and unique as its place in the industry.