ChemPoint, a global distributor of specialty chemicals, is in a complex industry (understatement). It’s an industry where a trusted consultative sales process is the competitive advantage. Yet it’s a space where competitors look alike and sound the same.
ChemPoint needed to stand out. A stronger, more emotionally relevant brand mixture was crucial for true growth. The brand needed to differentiate from the competition and connect with a new generation of customers in a rapidly modernizing industry.
A fresh face
We added a dash of sophistication and energy to ChemPoint's brand identity, moving it forward
with confidence and differentiating it from competitors.
Identity & beyond
We elaborated further on the brand by creating tasteful business stationery, PowerPoint templates, and sales sheets.
Changing the face of chemistry
We redesigned the website to bring a visual manifestation of humanity and partnership to the forefront,
embedding it in the user experience.