Experience design

Golden State Warriors

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The Challenge

Unite the Bay.

Following a passion-fueled fight to the top of the league in recent years, the NBA’s Golden State Warriors are building a new arena—the centerpiece of an 11-acre destination. It’s only 11 miles away, but given local loyalties, Oakland to San Francisco is no small move. The ask: unify and rally the people of the Bay Area and convince prospective sponsors and suite buyers to be part of it.

The Solution

Greatness in common.

Based on the region’s legacy of innovation and diversity, exemplified by the Warriors, we built a strategy on the premise of “Greatness in Common.” We brought it to life in a purpose-driven sales center that takes guests on a media-rich journey, engaging them at a wide range of scales and formats, big-picture views to deep dives, analog installations to interactive tech.

Moments include an awe-inspiring immersive theater, a digital-meets-3D district map, interactive arena model and suite mock-ups. Finally, a Lite-Brite-inspired wall invites guests to choose seats and plug into the Bay’s destiny.

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What Matters

It begins in the Bay.

In truth, the Warriors aren’t leaving one city for another. They’re developing a new destination, with the arena at its heart, for the entire Bay Area. By inviting people into a big vision of community, pride and shared experiences, we help visitors become believers. Influential companies and avid fans have enthusiastically committed to suites and seats. And so the greatness of the Bay grows stronger.

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