The Bay Area is a place built on promise. Home to fighters, believers and legends. Diverse and ever-changing, it’s a dynamic region like no other.
As the area’s only NBA team, the Golden State Warriors embody the Bay’s fighting spirit. On their passionate, winning legacy, the Warriors are building a world-class sports and entertainment destination. Designed to unite the entire Bay Area in community, pride and shared experiences, the 11-acre district in San Francisco’s Mission Bay neighborhood will be anchored by Chase Center, hosting over 200 events a year. The Warriors looked to Hornall Anderson, and our approach to user experience design, to turn the vision into a reality worthy of the performances and team that will call it home.
Rooted in the Bay Area’s diversity, winning legacy and Warriors spirit, we built a strategy on the premise of “Greatness in Common.” We brought it to life in a highly experiential sales center that pushes boundaries and defies convention. Guests are taken on a media-rich journey that leaves them no choice but to claim their place in the Bay’s next chapter.
In an energizing lenticular art gallery, images transform as visitors pass by. An awe-inspiring immersive theater quickens heartbeats. A digital-meets-3D district map, interactive arena model, and multiple suite mock-ups let visitors dive into the one-of-a-kind experiences to come. And a Lite-Brite-inspired wall invites guests to choose seats and literally plug into the Bay Area’s destiny.
Since the opening in March 2017, visitors have steadily turned into believers. Sales and buzz are strong, and many of the Bay Area’s most admired companies have committed to suites. And so the greatness of the Bay Area grows ever stronger, joining people in celebration of an epic past, and a vibrant future.