Brand strategy & identity & Packaging design

La Terra Fina

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The Challenge

Welcome people in.

La Terra Fina’s dips and quiches are mainstays at Costco, the party food mecca. People love the fresh, flavorful food, but weren’t noticing the brand—and even mistook their offerings for in-house products. Ready to grow their reach by expanding to supermarkets, La Terra Fina was excited to explore new and enticing ways for the brand to show up.

The Solution

A generous helping.

Clinking glasses and overflowing plates. Warm conversation and delicious food. We honed in on the mindset of those wanting to spend time with friends—not in the kitchen. This led us to center the brand on the shared moments La Terra Fina is made for.

We created a brand system to spark awareness and fuel growth. The logo looks handwritten on the spot, conveying freshness, with a custom stamp of quality for a small-batch feel. Neutral tones are warm, elevated and ownable, and let food photography shine. On packaging, eye-catching color, energetic swashes and abundant ingredients cue taste. A friendly voice invites people into the brand.

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What Matters

Focused on enjoyment.

In our tour of the category, we saw competitors talking mostly about themselves. To stand out and make an emotional connection, we mindfully crafted a brand that’s premium but not pretentious, and cares more about consumers’ experiences. La Terra Fina is now making the most of the moment. In store and wherever friends gather.

Scene of lively dinner party conversation
Scene of lively dinner party conversation
refreshed la terra fina identity mark and elements
refreshed la terra fina identity mark and elements
la terra fina quiche packaging
la terra fina quiche packaging
overview image of dinner spread and sharing food
overview image of dinner spread and sharing food
la terra fina dip and spread packaging showing on-pack messaging
la terra fina dip and spread packaging showing on-pack messaging
la terra fina brand and identity guidelines
la terra fina brand and identity guidelines
la terra fina quiche packaging in 3 flavors
Image courtesy of The Creative Pack LLC
la terra fina quiche packaging in 3 flavors
Image courtesy of The Creative Pack LLC
la terra fina proof of concept shown on desktop and mobile
la terra fina proof of concept shown on desktop and mobile
array of la terra fina dip and spread packaging in varying flavors
Image courtesy of The Creative Pack LLC
array of la terra fina dip and spread packaging in varying flavors
Image courtesy of The Creative Pack LLC
refreshed la terra fina identity shown on apron
refreshed la terra fina identity shown on apron
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