Brand strategy & identity & Packaging design
To thrive in a crowded and growing spritzer market, Mighty Swell had to re-think how they show up to the party—online and on-shelf. Leaving industry convention behind while increasing relevance to their core audience.
Now is awesome.
We created a brand that feels spontaneous, vibrant and big-hearted. Focused less on calories, and more on flavor. Less on perfection, and more on enjoyment. From the visual identity to the voice to packaging, online and off, Mighty Swell extends an open invitation to live in the moment.
Mighty Swell’s main customer is a young professional woman balancing work and play. She’s bombarded with expectations from society, peers and parents—and the curated images of Instagram. Competing brands play into the idea of perfection, focusing on calorie counts and purity. We found opportunity in supporting her desire to let go of the pressure to be everything to everyone. To live without being judged. To enjoy her life, just as it is.
Jason Bronstad, President Mighty Swell Spritzer Co.As an organization, we couldn't be happier with the partnership we established with Hornall Anderson. We collaborated with their team and transformed our packaging which has resulted in our sales having nearly doubled year to date. The team is focused, attentive and collaborative, everything you want from a partner in your business.